When measuring data analytics, it is very important to have different tools to make it a little easier Examples of different tools there are is content analytics tools, customer analytics tools, dashboard tools, marketing analytics software, email marketing analytics tools, social media analytics tools, and traffic-oriented analytics tools. One measuring data tool is Google Analytics which helps you know who your audience is and their actions on your site (How Google Analytics Can Help Improve Your Marketing Strategy - Techiexpert.com, 2022). The tool can help you identify the type of content that appeals more to your audience which is very helpful for game developers. Google Analytics can help you make better marketing decisions to improve your business. Another data measuring tool is Newsletter/ email list (mail chimp) which can be very useful, especially for gaming companies as it helps users keep up to date with what the company is doing and if there are any new developments for any games (Chimp, 2022). Another data measuring tool is Mention.com which helps people monitor the web, listen to their audience and manage social media you can connect with your audience across social media and grow your online presence (Monitoring and Social Media Management | Manage your Brand Online, 2022). All of these data measuring tools are very important and helpful to game developers as they can get feedback from their audience.

Bibliography:

Mention. 2022. Monitoring and Social Media Management | Manage your Brand Online. [online] Available at: <https: mention.com="" en=""> [Accessed 10 May 2022].</https:>

Chimp, M., 2022. Drive Sales | Mailchimp. [online] Mailchimp. Available at: <https: mailchimp.com="" en-gb="" landers="" newsletters="" ?gbraid="0AAAAADh1Fp3PIbwc0qooN8yT4Koorz0WE&gclid=EAIaIQobChMI_9Oog4TW9wIVnoxoCR10Mw8CEAAYASAAEgIjE_D_BwE&gclsrc=aw.ds"> [Accessed 10 May 2022].</https:>

Techiexpert.com. 2022. How Google Analytics Can Help Improve Your Marketing Strategy - Techiexpert.com. [online] Available at: <https: www.techiexpert.com="" how-google-analytics-can-help-improve-your-marketing-strategy="" ?amp="1"> [Accessed 10 May 2022].</https:>