One example of analytic techniques is traffic which is quite important when it comes to marketing strategy (Dickey, 2017). For example, there are different types of channels for traffic are organic which is those who have typed in a query and go to your website because it showed up on a search engine results page, direct where those who have typed in your URL and it takes them directly to your website, referral were those who came from another website via a link, social where those who were directed from social media to your website and paid where those who have clicked on a paid ad or promoted piece of content. Another Example of analytic techniques is engagement where which is also another very important technique in terms of social media because if you don’t engage with your audience then they probably would go back to your social media. Engagement refers to the number of likes, shares, or comments a post receives. Another example of analytic techniques is site load speed which is another important technique because it is very annoying when you must wait a long time to go onto a website you will be more likely to go off the website. There are tools that can help with site loading times for example Google PageSpeed Insights which will help you improve your website. In gaming companies traffic is also important for example some games might be single-player at first but companies might then make a DLC or completely make the game multiplayer or online so more people are likely to play the game if it is online. Engagement is also very important for gaming companies and developers as you will they are on different kinds of social media for example Instagram, Twitter, etc. Also, load speed is another type of technique that gaming companies need because if their games don't load fast enough depending if their game is online or not can determine if their game does well or not.

Bibliography:

Dickey, M., 2017. 5 Digital Marketing Analytics That Actually Matter. [online] Kunocreative.com. Available at: <https: www.kunocreative.com="" blog="" digital-marketing-analytics=""> [Accessed 5 May 2022].</https:>