Affiliate Marketing is people will promote a product or service to get more sales to that product or service (Patel, 2022). Often the more sales the person that is promoting the product will get money from their link that could for example have their name in the link. Affiliate Marketing is very popular that you will normally see it on Instagram and YouTube so for example when an influencer puts a post up of an AD they must show that it is an AD with the #AD at the bottom of the sponsored post to clearly state to the user that it is in fact a sponsored post. Another example of Affiliate marketing is developers will often pay a youtuber to play their game and often the youtuber will have a specific code that the user will use when buying or playing the game. In the games industry affiliate marketing can be quite important for a game to be recognized for example if a big youtuber puts up a video their users might see how good a game is and will probably buy the game. It is very common to see #AD or an affiliate link or #sponsoredpost especially from Instagram or YouTube as a lot of people who have a service or product want more people to buy or try that product or service. There are laws regarding affiliate marketing for example an influencer has to clearly state that when an AD is being used especially on Instagram at the bottom of the post they have to say #AD and that it is a sponsored post so they are not misleading people as some people might think they bought and then bought the product or service for themselves.

Bibliography:

Patel, N., 2022. [online] Available at: <https: neilpatel.com="" what-is-affiliate-marketing=""> [Accessed 29 March 2022].</https:>