AIDA stands for Attention, Interest, Desire, Action. AIDA is important in marketing because it makes consumers more aware through advertising or marketing (Connick, 2019). AIDA helps consumers move through certain steps from brand awareness to action. Attention is the first step where you make the consumer aware of the product. Interest is the second step where you must develop the potential consumer's interest in the product. Desire is the third step where people can realize the product is a good fit for them. The fourth and last stage is Action where a person decides to take the action to become a consumer.

SEO stands for Search Engine Organization this means improving your websites to increase their visibility when people will search for a product related to your business for example Google and other search engines (SEO et al., 2022).

Display media advertising is where it is a technique to help attract the audience to a website, social media, or a platform for them to for example make a purchase (Whatley, 2019). So anytime you have an ad, and a user clicks on that ad you will be charged when they click on that ad. Other forms of display ads are for example banner ads which on a lot of websites are very common where they will appear at the top of a website. 

Bibliography:

Connick, W., 2019. What AIDA Means in Sales. [online] The Balance Careers. Available at: <https: www.thebalancecareers.com="" what-is-aida-2917366=""> [Accessed 10 March 2022].</https:>

SEO, >., SEO?, >., Table, >., SEO, >., SEO, >., Updates, >., PPC, >., PPC?, >., Ads, >., Ads, >., PPC, >., Local, >., Commerce, >., Guide, >., Table, >., Content, >., Table, >., Marketing, >., Analytics, >., Awards, >., Focuses, >., Reports, I., Papers, W., Land, >., Newsletter, >., Media, >. and Advertise, >., 2022. What Is SEO / Search Engine Optimization?. [online] Search Engine Land. Available at: <https: searchengineland.com="" guide="" what-is-seo=""> [Accessed 10 March 2022].</https:>

Whatley, T., 2019. What Are Display Ads? The Complete Guide. [online] Acquisio Blog. Available at: <https: www.acquisio.com="" blog="" agency="" what-are-display-ads-5-steps-to-effective-visual-advertising=""> [Accessed 10 March 2022].</https:>