A target market is a group of consumers that most likely want or need a product (Team, 2022). They have similar needs or characteristics that companies can use to make a product that they will most likely want to buy. These consumers are the end-users that will buy the product. Having a target market is important because it allows you to determine who your product should be for and will most likely save you time on the marketing efforts. Understanding what your consumers what is essential as you need to know what the consumer what’s, to better understand your target market.

Bibliography:

Team, I., 2022. What Is Target Market?. [online] Investopedia. Available at: <https: www.investopedia.com="" terms="" t="" target-market.asp=""> [Accessed 29 March 2022].</https:>