Social Media marketing is where social channels are a big part of getting your content more recognition. Without social media marketing, a lot of games wouldn’t be well known because without the use of for example YouTube, Twitter, Instagram, discord.

One technique of social media marketing is viral marketing which is when it makes people interested in a brand or a product for example messages that go from one person to another (Viñarás, 2022). This idea makes people share the content themselves and with social media, it is very easy to share content. With the use of viral marketing, it can be a good thing or a bad thing because it’s in the hands of the users which can either go both ways it could be successful and very good for your brand or it can be misinterpreted.

Another social media marketing technique is to choose the right channel so for example Facebook, YouTube, Discord, Twitter, etc (Social Media Demographics Guide for Digital Marketers | Blog | Online Digital Marketing Courses, 2018). It is very important to know what kind of content goes on these types of channels for example YouTube has introduced shorts which is similar to TikTok where it is short videos. When considering social media marketing techniques, the first thing you need to think about is which type of channel you want to put your content on. You also need to know what type of content does well on your chosen channel and to better understand user behavior on those platforms.

Another social media marketing technique is to use Tags and Hashtags which are in a lot of social media posts. Hashtags are a great way of labeling the type of post you put up (Bagadiya, 2022). Also, with hashtags, your content will be more discoverable. With hashtags, users around the world will be able to see your content.

Bibliography

Bagadiya, J., 2022. How To Use Hashtags Effectively In Social Media Marketing?. [online] SocialPilot. Available at: <https: www.socialpilot.co="" blog="" how-to-use-hashtags-effectively-in-social-media-marketing=""> [Accessed 21 March 2022].</https:>

Digital Marketing Institute. 2018. Social Media Demographics Guide for Digital Marketers | Blog | Online Digital Marketing Courses. [online] Available at: <https: digitalmarketinginstitute.com="" blog="" social-media-demographics-guide-for-digital-marketers=""> [Accessed 21 March 2022].</https:>

Viñarás, E., 2022. What Is Viral Marketing? Examples and Advantages. [online] Cyberclick.net. Available at: <https: www.cyberclick.net="" numericalblogen="" what-is-viral-marketing-advantages-and-examples=""> [Accessed 21 March 2022].</https:>