Email Marketing is very important to help reach fans for example people who have already shown interest. But it isn’t good for new consumers as reaching them could be difficult. One technique of email marketing is building your list, so you know your audience. One important point to think about is to have your opt-in placed in convenient places. Another important point is to use an email marketing tool as this will help you build a template for your email sign-up. (Abella, 2022)

One other very common technique is Newsletters which you should provide content that is worth reading and gets straight to the point, so the reader doesn’t get bored and skips the newsletter. Another important point is to grab the reader’s attention with the headline or subject because a lot of people receive a bunch of newsletters that maybe have the same content, so you want to capture the reader’s attention to get them to read it as soon as they see it. Another important point is to keep it short and simple as a reader doesn’t want to read a couple of pages of a newsletter when they are busy so you should make sure that the reader gets the information they need from the newsletter. (6 essential tips for writing the perfect newsletter, 2022)

Bibliography

 Abella, A., 2022. 4 List Building Techniques That Actually Work - Due. [online] Due. Available at: <https: due.com="" blog="" x-list-building-techniques-actually-work=""> [Accessed 11 March 2022].</https:>

 Openglobal.co.uk. 2022. 6 essential tips for writing the perfect newsletter. [online] Available at: <https: www.openglobal.co.uk="" articles="" 182-6-essential-tips-for-writing-the-perfect-newsletter.html=""> [Accessed 11 March 2022].</https:>